How often does ONDU add new brands?

ONDU evaluates and adds new brands on an ongoing basis. Our team continuously monitors the natural-fiber clothing landscape, researching emerging brands, reviewing new product launches from established companies, and assessing brands that have been suggested by our community. There is no fixed schedule, as we prioritize thorough vetting over rapid expansion.

When a new brand is added, it has gone through our full review process including fabric composition analysis, transparency evaluation, certification verification, and product quality assessment. This process can take several weeks depending on the availability of information and the complexity of a brand's product line. We would rather take the time to get it right than rush a brand onto the platform.

We announce new brand additions through our website and community channels. If there is a specific brand you think should be on ONDU, we encourage you to suggest it. Community recommendations are one of the most valuable ways we discover brands that deserve a spot on our platform.