Icebreaker
Merino wool performance wear from ethical New Zealand farms. Massive range.
Key Fabrics
Certifications
Values
- Pioneering natural performance since 1995
- Ethical animal welfare
- Full supply chain transparency
- Move to natural program
The Story
Icebreaker pioneered the merino wool performance category back in 1995, when founder Jeremy Moon met a New Zealand merino farmer and realized this ancient fiber could revolutionize modern activewear. For nearly 30 years, Icebreaker has been proving that nature provides the best performance technology. Their merino comes from ethical farms in New Zealand's Southern Alps, where sheep roam freely across vast high-country stations. Today Icebreaker is one of the largest natural performance brands in the world.
Materials Philosophy
Icebreaker's 100% merino wool is nature's performance fiber — it regulates temperature in heat and cold, resists odor for days without washing, manages moisture, and is fully biodegradable. Their sheep are never mulesed, and every farm is audited for animal welfare. Icebreaker's 'Baacode' transparency system lets you trace your garment back to the exact farm where the wool was grown.
Why We Love Icebreaker
30 Years of Merino
Pioneering natural performance wear since 1995.
Farm Traceable
Every garment traceable to the exact New Zealand farm via Baacode.
Odor Resistant
Merino naturally resists odor — wear it multiple days between washes.
B Corp Certified
Certified for meeting the highest social and environmental standards.
Shop Icebreaker
3 items
LeggingsMerino 200 Oasis Leggings
Midweight base layer legging in 100% merino wool. Breathable, odor-resistant, moisture-wicking.
TopsMerino 125 Cool-Lite Speed Tank
Lightweight merino tank for running and training. Natural odor resistance.
ShortsMerino Shorts
Relaxed-fit shorts in soft merino terry. Everyday comfort with natural performance.
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